QuickFlick’s brand was evolving when shifting focus away from an iPhone application to debuting a new website offering movie recommendations. This transition proved to be an ideal time to re-evaluate the brand’s social media strategy. With a focus on better content and meeting the audience’s needs, 2M was able to spike reach and engagement.
With a brand new website offering movie recommendations to the masses, it was time to revamp QuickFlick’s social media content marketing. We shifted to posting videos and pictures that provided actual entertainment value to the audience. Then took it a step further by directly responding to user’s request for movie suggestions.
Twitter profile visits
Increase in website page views
from social media referrals